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In the Ming Dynasty (1368-1644), there were scores of families in Jiaxing who produced leather. In the 1950s, the leather with the brand Butterfly made in Haining was known nationwide.

Since 1994, the Haining China Leather Expo has been held annually, according to the organizers.

It has become an important arena for Chinese brands competing against international counterparts. Also founded in 1994, Haining China Leather City, with a total construction area of 450,000 square meters, forms the country's largest and most professional leather market.

Haining China Leather Fashion Town is centered in Haining China Leather City. In May 2005, the city was selected as one of the first batch of featured towns in Zhejiang province, with a planned area of 35,000 square kilometers.

Haining China Leather Fashion Town [Photo provided to chinadaily.com.cn]