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A livestream host introduces products to her viewers. [Photo/cnjxol.com]

The trading volume of the livestreaming e-commerce industry in Jiaxing, East China's Zhejiang province surged 98.6 percent year-on-year to 11.38 billion yuan ($1.76 billion) in the first half of the year, statistics from the Zhejiang e-commerce promotion center showed.

Both of the figures placed the city in second provincewide, while the number of hosts from Jiaxing on video-sharing apps Douyin and Kuaishou, as well as e-commerce platform Taobao ranked fourth in Zhejiang with more than 10,000.

Pinghu is the key e-commerce industry county in the city.

In 2020, the online sales revenue in the county had a 21.4 percent increase to 17.11 billion yuan, the highest year-on-year increase in Jiaxing. In the first six months of the year, Pinghu's online sales revenue reached 6.88 billion yuan, a year-on-year increase of 8.5 percent.

The e-commerce industry base in Haining, another county in Jiaxing, has set an example for the transformation of e-commerce traders into livestreaming ones.

More than 240 supply chain enterprises and livestreaming platforms have operated at the base, which has an annual livestreaming trading volume of 4 billion yuan and hosts over 10,000 livestreams viewed by an audience exceeding 500 million viewers each year.

Zongzi-maker Wufangzhai and leather-goods company Herders from Jiaxing made it on the list of the leading companies in livestreaming sales in Zhejiang, which was published by the provincial e-commerce promotion center.