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Jiaxing rolls out plan for tourism industry

chinadaily.com.cn| Updated : Jan 18, 2022


Jiaxing at night. [Photo/cnjxol.com]

Jiaxing in East China's Zhejiang province recently published a five-year plan for its tourism industry, local media reported.

From 2021 to 2025, the city will provide more tourism products and promote the integration of the cultural and tourism industries in an effort to make the tourism industry into its strategic pillar industry.

One center, two focuses, four belts, and five zones are the key terms for Jiaxing's tourism industry over the following four years.

"One center" means that Jiaxing will become a red tourism city centered around the Nanhu Lake scenic area where the first National Congress of the Communist Party of China was convened in 1921.

"Two focuses" means that the city will further explore the abundant tourism resources in Jiashan, Pinghu, and Haiyan to attract tourists from Shanghai, especially white-collar workers, parents and children, and senior residents, while tourism resources in Haining and Tongxiang will be tapped to attract tourists from Hangzhou.

The four belts refer to the Great Canal scenery belt in northern Jiaxing, renowned Jiangnan town belt in central Jiaxing, coastal tourism belt in southern Jiaxing, and countryside leisure belt around Shanghai.

The five zones include the ancient water town tourism zone in Jiashan, the coastal resort zone in Pinghu, the lakeside tourism zone in Haiyan, the tidal watching tourism zone in Haining, and the Great Canal ancient town tourism zone in Tongxiang.

In addition, by 2025, eight museums in Jiaxing are expected to be recognized as national A-level scenic spots, 20 villages in the city would become demonstrations in the integrated development of the cultural and tourism industries, and 95 percent of A-level scenic spots are expected to become more intelligent.

By the same year, the added value of the tourism industry should total 50 billion yuan ($7.84 billion).