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The Zhejiang Provincial Department of Commerce led the country in introducing a support policy for "exhibition representative services" in April to encourage foreign trade enterprises to explore the market with a new model.

The "exhibition representative service" means that exhibits will be displayed at overseas exhibitions, and overseas personnel will receive international buyers on the site and connect with domestic enterprises for real-time negotiations. Workers from domestic enterprises can talk to visitors online to introduce their products and make deals.

As of Sept 30, Zhejiang province had organized 45 overseas offline exhibitions offering exhibition representative services, and the value of orders is estimated at $516 million, becoming an important way for Zhejiang enterprises to explore overseas markets amid the COVID-19 epidemic.

Jiaxing Layo Import and Export Group Co Ltd participated in the Las Vegas International Fabric Exhibition in August through the exhibition representative service.

"We conducted product training for on-site personnel in advance, and more professional questions were answered online. The buyers quickly adapted to this method," said Zhu Yuefang, vice general manager of the company.

The company received more than 30 business cards from buyers and established contact with many new customers.