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Nighttime economy thrives in Jiaxing

chinadaily.com.cn| Updated : May 31, 2023

The added value of Jiaxing's service industry reached 74.72 billion yuan ($10.52 billion) in the first quarter of this year, a year-on-year increase of 6 percent, according to the Jiaxing municipal development and reform commission.

During this period, five major industries in Jiaxing, including wholesale, retail, accommodation, catering and other for-profit service industries, achieved positive growth.

The nighttime economy has become an important indicator of urban economic vitality and has helped expand domestic demand, boost markets, and create jobs.

Yuehe historical and cultural block is often the first place that comes to mind when people mention nightlife in Jiaxing.

The block is gradually developing into a commercial block that integrates leisure, tourism, catering, entertainment, shopping, accommodation and more.

As a famous ancient town in China, Wuzhen scenic area in Tongxiang, a county-level city of Jiaxing, has been intimately involved in the nighttime economy for many years.

Tourists can currently take a boat trip on the river, listen to flower-drum operas and participate in seasonal activities such as temple fairs and water lantern fairs by taking a night tour in Wuzhen.

Enriching nighttime activities has significantly increased tourism spending in the scenic area, as tourists stay longer and spend more on dining, accommodation, shopping, and entertainment, said an employee of the Wuzhen scenic area.

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A night view of the Wuzhen scenic area in Tongxiang, a county-level city of Jiaxing, East China's Zhejiang province. [Photo/jiaxingren.com]

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