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​Jiaxing cultural enterprises shine at ICIF

chinadaily.com.cn| Updated : Jun 9, 2023

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Cultural products from Jiaxing, East China's Zhejiang province, are on display at the 19th China (Shenzhen) International Cultural Industries Fair. [Photo/jiaxingren.com]

Seven cultural companies from Jiaxing, East China's Zhejiang province, participated in the ongoing 19th China (Shenzhen) International Cultural Industries Fair, which opened in Shenzhen, Guangdong province on June 7.

It has become an important part of the Zhejiang exhibition area, displaying Jiaxing's rich cultural achievements.

Among the achievements is the cloth digital management platform of Wuzhen Scenic Area, a technology that integrates the internet of things, internet and cloud services. RFID chips are implanted in the cloth and information is collected at each link to achieve visualized and real-time traceability of cloth management.

Jiaxing Xiuzhou Farmer Painting Art Creative Co Ltd, exhibited fan-shaped paintings, cups, scarves, umbrellas and other products with Jiangnan characteristics.

Puhu Zheshe Huyu Culture Creative Co exhibited a pink celadon glaze ceramic tea set themed on jade cong of Liangzhu culture at the Pinghu Museum. It also brought a digital interactive game called "Haigua".

Jiaxing Yantian Zhicai Culture Creative Co Ltd exhibited cultural creative products made by jacquard weaving software for full-color brocade trademark, which was independently developed by the company.

Zhejiang Maiyuan Culture Technology Co Ltd applies digital technology to future rural construction and provides multi-dimensional digital integrated services for various types of rural areas.

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