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The Zhejiang Trade Integration Fair & Jiaxing Import and Export Fair kicks off on June 9 at the Jiaxing International Convention & Exhibition Center. [Photo/jiaxingren.com]

The three-day Zhejiang Trade Integration Fair & Jiaxing Import and Export Fair kicked off on June 9 at the Jiaxing International Convention & Exhibition Center.

The fair consisted of six exhibition areas for clothing, housewares, foodstuffs, digital consumption, and more, covering an area of 10,530 square meters.

A total of 177 enterprises attended the fair and more than 20 supplementary activities were held.

Alister Health Technology Co Ltd, as one of the official suppliers of the Hangzhou Asian Games, brought a massage chair, fascia gun and other Asian Games products to the fair, hoping to enhance the local influence of its brand.

The company specializes in massage equipment, and its products are exported to more than 120 countries and regions around the world. "This mini fascia gun is our most popular product and also a designated gift from the official supplier of the Hangzhou Asian Games. It can help remove lactic acid from legs," said Li Fangfang, the company's general manager.

The 2023 China (Jiaxing) Transnational Procurement Matchmaking Meeting, one of the fair's supplementary activities, opened on the morning of June 10.

More than 100 overseas buyers from 27 countries and regions, including Russia, the Middle East and Africa, gathered in Jiaxing to negotiate with 187 foreign trade enterprises based in Jiaxing and reached an intended transaction value of $81 million.