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People camp on the grass in Jiaxing, Zhejiang province. [Photo/jiaxingren.com]

In the first quarter of this year, Jiaxing's consumption market witnessed significant growth, with total retail sales of consumer goods in the city reaching 66.1 billion yuan ($9.12 billion), an 8.6-percent year-on-year increase.

This growth can be attributed to various supportive measures aimed at stimulating spending. Sectors like new energy vehicles, tourism, services, and catering saw notable rebounds.

The strong sales during the Spring Festival injected a sense of momentum into the catering and cultural tourism industries.

During the Spring Festival, Jiaxing welcomed a total of 4.61 million tourists, generating tourism revenue of 5.07 billion yuan, marking significant growth compared to previous years.

Apart from the festival season, Jiaxing organized diverse consumer promotion activities from January to March, enriching the consumer experience.

Spring activities like camping, rural tourism, and easting specialty foods further boosted the city's economy. During the Qingming holiday, Jiaxing welcomed 1.45 million visitors, generating tourism revenue of 1.89 billion yuan — a staggering 159.42 percent and 245.91 percent increase, respectively.