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Xia Wentian, 32, helps her parents in building the sweater brand, Sendeao, after returning to Tongxiang with a degree in finance and accounting from the United States. CHINA DAILY

To better support young entrepreneurs like Xia Wentian and Qian, the local government has set up WeChat groups focused on sharing updates on clothing industry policies and event details.

Qian observes a notable difference in today's clothing industry in the town compared to the older generation.

"I found that the younger generations are more open to communicating with their peers in the same industry, rather than shying away due to fears of leaking trade secrets. They are inclined to help one another and exchange information, which fosters a positive environment of mutual growth," she says.

This shift has contributed to an increasing number of young people choosing to return to Puyuan from urban centers and abroad.

Contact the writer at xingwen@chinadaily.com.cn