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Jiaxing enterprise sees global leap

chinadaily.com.cn| Updated : May 24, 2024

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A display of Zhejiang Dacheng Technology Co Ltd's daily chemical products. [Photo/jiaxingren.com]

Zhejiang Dacheng Technology Co Ltd, a veteran in the daily chemical industry with 27 years of experience, has made headlines recently for receiving consecutive orders from the United Nations.

The company, based in Haining, a county-level city of Jiaxing, Zhejiang province, has seen its national brand products become household names and now enjoys the prestige of serving international bodies. 

Currently, the company owns well-known and reputable old brands such as White Cat and Yuhua, and undertakes OEM production for many famous traditional national brands. Their products cover more than 10 categories, including soap, laundry detergent, hand wash, and shower gel, which are exported to Europe, the United States, Southeast Asia, and other regions.

The company's growth is a testament to its commitment to quality and innovation. By embracing intelligent manufacturing, Dacheng Technology has expanded its production lines and significantly boosted its capacity, requiring only seven workers per line. This expansion is part of a broader strategy to rejuvenate traditional brands through modern design and new product development, appealing to younger consumers.

While developing products for its brand loyalists, the company has also developed products for different age groups and plans to expand into the cosmetics industry.

In just four years, from 2019 to 2023, Dacheng Technology doubled its production value from 100 million yuan ($13.8 million) to over 200 million yuan. The company's proactive approach to internationalization includes participating in overseas market layouts and launching on the Lazada cross-border shopping platform.

The UN orders are a significant milestone for Dacheng Technology, reflecting the company's excellent product quality and strong reputation. This year, its partnership with the UN has scaled up, promising even greater international success for this beacon of national products.

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