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The Zuili King Competition is held. [Photo/tidenews.com.cn]

Jingxiang village in Xinfeng town, Jiaxing, hosted its third annual Zuili Harvest Festival on June 23. Zuili, a renowned local plum, originated in Jingxiang village over 2,500 years ago.

Yu Wenwen, a cultural commissioner, introduced an initiative aimed at revitalizing local zuili culture and exploring new cultural empowerment strategies over the next two years, transforming zuili from a famed fruit into a cultural icon and promoting rural vitalization.

The festival included the "Zuili King Competition," where the best zuili was crowned. In partnership with the Zhejiang International Communication Center, the event also featured Luigi, a renowned Italian chef and global ambassador for Chinese culture. Luigi created exquisite desserts using zuili as the primary ingredient, highlighting the fruit's versatility.