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A water-sprinkling festival is held at the Wuzhen Scenic Area in Jiaxing, Zhejiang province. [Photo/jiaxingren.com]

This summer, Wuzhen Scenic Area has introduced a number of new activities tailored to younger visitors.

Emphasizing the nighttime economy, the area now features events like the "Canal Embankment Party" and "Overlooking the Canal - Colorful Terrace Nights". These activities create vibrant new spaces along the canal, including a market stretching hundreds of meters, seven themed areas, and various engaging activities.

The Canal Embankment Party area offers diverse social activities to meet the various needs of different visitors. The canal-side market includes various new-style foods, while themed areas combine elements of drama, music, and beer, inviting visitors to participate and create unforgettable memories.

Wuzhen has also integrated drama, film, and music to create immersive experiences along the canal embankment. The dock area has set up a "Dockside Drama" area, featuring dance, drama, song, and comedy performances. In the "Sunset Movie Party" area, visitors can watch classic films while enjoying the evening breeze.

The Wuzhen Ancient Town Summer Festival will run from June 29 to Aug 31, providing endless surprises and joy for visitors.