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Nezha X debuts in Malaysia. [Photo/WeChat account: tongxiangfabu]

Nezha Automobile, a subsidiary of Hozon New Energy Auto Co Ltd in Tongxiang, a county-level city of Jiaxing, Zhejiang province, has made significant strides in the Southeast Asian market with the simultaneous launch of its all-electric SUV, Nezha X, in Bangkok, Thailand, and Kuala Lumpur, Malaysia.

This move underscores the company's accelerating globalization strategy and has led to it gaining a competitive edge in the Southeast Asian market.

Nezha X, a compact, smart all-electric SUV, has become a popular choice among families due to its stylish design, exceptional performance, intelligent features, and competitive pricing.

Recognizing the importance of catering to local user preferences in Thailand and Malaysia, Nezha X underwent several localization adjustments for export models. These include incorporating popular smart driving assistance systems, multilingual smart cabins, and a range of online functionalities such as online music streaming, navigation and remote vehicle control via a mobile app.

Nezha's success in Southeast Asia can be attributed to its focus on synchronized industrial chain development, combining a global strategy with localized deployment, setting it apart from other automakers primarily focused on product exports to overseas markets.

Beyond Southeast Asia, Nezha's global footprint continues to expand rapidly. In June, the brand's first African store opened in Nairobi, Kenya, marking its entry into the right-hand driving market in Africa. Subsequently, in July, the company's first South American subsidiary was set up in Sao Paulo, Brazil, with three models set to debut in the third quarter of this year. On July 17, it officially launched in Baku, Azerbaijan, signaling its entry into the Western Asian market.