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A display of Silk Road Week series cultural and creative products at the 10th Museum and Related Products and Technologies Expo. [Photo/jiaxingren.com]

The 10th Museum and Related Products and Technologies Expo (MPT Expo) is underway in Hohhot, with Jiaxing Yantian Zhicai Cultural and Creative Co Ltd from Haiyan county, drawing significant attention.

General manager Xi Lijuan expressed their honor at participating in this influential event, noting the numerous inquiries from museum professionals and the potential for future collaborations.

Founded in 2004, the MPT Expo is Asia's largest museum professional exhibition and one of the top three globally. This year's event featured 552 museums and related enterprises, attracting over 350,000 visitors over the course of four days.

Jiaxing Yantian Zhicai showcased cultural and creative products, including the Jiaxing Fu scroll and the Xiao Hehe series, which captivated attendees with their unique charm.

Jiaxing Yantian Zhicai's Silk Road Week series, co-developed with the China National Silk Museum, are now used by Chinese embassies and representative offices in Japan, France, and other countries for international exchanges. The expo's Silk Road Week series also greatly impressed visitors.

Since its establishment, Jiaxing Yantian Zhicai has focused on digital textile technology innovation and cultural and creative craftsmanship, integrating traditional culture into modern life. The company has developed proprietary full-color jacquard weaving software, enabling modern cultural and creative designs. Despite being a small-town enterprise, its technology is world-leading, with multiple patents and copyrights.