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Zhejiang's Jiaxing sees 40% rise in international visitors

By Chen Ye in Hangzhou| chinadaily.com.cn| Updated : May 22, 2025

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Foreign participants photographed in Hanfu attire. [Provided to chinadaily.com.cn]

Jiaxing in Zhejiang province is experiencing a surge in inbound tourism, fuelled by streamlined visa, payment, and accommodation policies. In the first four months of this year, international arrivals increased by 40 percent year-on-year.

Among the recent visitors was a group of 35 people from over 20 countries, including the United States, South Africa, and Italy, who explored Jiashan Dayun Tourism Resort. Dressed in traditional Chinese clothing Hanfu, they fully explored traditional Chinese folk culture and craftsmanship.

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