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Representatives from Novartis China and People's Government of Haiyan County attend a signing ceremony. [Photo/Tide News]

"Jiaxing has turned foreign enterprises from 'outsiders' into 'family'," said Lin Ji, vice-president of Forvia China, at the Jiaxing Investment Promotion Conference for Leading Foreign Enterprises held in Shanghai on June 26.

Lin shared his five-year experience in Jiaxing, East China's Zhejiang province, as a testament to its favorable business climate.

Forvia, the world's seventh-largest automotive technology supplier, has invested in five subsidiaries in Jiaxing with an annual output value exceeding 8 billion yuan ($1.11 billion), and plans to launch another expansion project this week.

Executives from multinational giants based in countries including the United Arab Emirates, Russia, Finland, and Singapore praised Jiaxing's strengths. General manager of Mankiewicz China also highlighted the city's location, industrial ecosystem, and efficient government services as decisive advantages during their factory development in Dushan Port.

During the conference, Jiaxing promoted five core advantages under the theme "Thriving Jiaxing", ranging from strategic location, industrial strength, business-friendly environment, global openness, to livability.

Executives from Novartis and Improve Technology (Hong Kong) also spoke highly of Jiaxing's tailored services, strategic location, and workforce.

As the Yangtze River Delta integration continues, Jiaxing is emerging as a golden track for global investors seeking long-term win-win development.