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Wuzhen scenic area in Jiaxing, East China's Zhejiang province, has introduced its Summer Festival, running from July 8 to Aug 31, offering a refreshing seasonal escape that combines traditions with contemporary experiences. 

While many ancient towns face the heat with uniform routines, Wuzhen's blend of riverside charm and cultural depth provides visitors with a distinctive way to enjoy summer.

The event spans multiple themed zones, including immersive art, live music, water games, outdoor dining, and family-friendly activities.

At dusk, Xizha Street transforms into a water-splashing lane, reviving the town's old custom of cooling stone paths with sprayed water. Guests can enjoy playful water fights and cool down with watermelon and herbal tea.

Tourists enjoy a water fight and watermelon at Xizha Street in Jiaxing. [Photo/Tide News]

At the Ruyi Bridge Night Market, food stalls open at 4:30 pm, serving traditional snacks and chilled drinks. Visitors can sip fermented craft beverages inspired by local techniques, join karaoke sessions under the trees, and browse nostalgic handicrafts.

The Ruyi Bridge Night Market bustles with people during evening hours. [Photo/Tide News]

Cultural offerings include a children's theater production, the 4th CAA Armory Wuzhen Granary Art Exhibition themed "Homeostatic Isles" starting July 25, and the Mu Xin Art Museum 10th Anniversary Exhibition titled Beethoven: The Hero, The Man, which runs through Aug 3.

Visitors admire the exhibition Beethoven: The Hero, The Man in Jiaxing. [Photo/Tide News]

Nearby Wucun village hosts countryside-themed camps, pool parties surrounded by rice fields, and firefly night walks.

Wuzhen complements its vibrant events with comfort-focused amenities, including free cold drinks, upgraded guest services, and smart hotel features, offering travelers leisure and relief in the summer heat.