More than 10,000 visitors wearing traditional costumes visited Songcheng Theme Park in Hangzhou on March 24. [Photo provided to ezhejiang.gov.cn]

Songcheng Theme Park in Hangzhou, capital of East China's Zhejiang province, made headlines recently by requiring all staff members—from the janitors to the receptionists—to dress in traditional costume from the Song Dynasty (960-1279).

The park has taken the activity to a whole new level as this week, the park announced that all visitors must wear Song costume too, with any "law-breakers" at risk of being escorted to the yamen, a government office in ancient China. More than 10,000 visitors in Song dress passed through the park's gates on March 24, creating quite a spectacle.

Songcheng has even reintroduced the jiaozi, the world's earliest form of paper currency that was used during the Northern Song Dynasty (960-1127). Visitors can exchange their "Maos" for jiaozi in the park's qianzhuang, an ancient bank in Song times.

Staff members and visitors are not the only ones "going back to the Song Dynasty" in the park. The company's shareholders and management also put on Song costumes to attend the shareholder meeting on March 24.

Huang Qiaoling, chairman of Songcheng, gives a speech in Song costume at a shareholders' meeting on March 24. [Photo provided to ezhejiang.gov.cn]

The service staff at Songcheng's shareholders' meeting also dressed in Song costume. [Photo provided to ezhejiang.gov.cn]