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Yiwu holds trade fair featuring cultural products

ezhejiang.gov.cn| Updated: April 28, 2018 L M S

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Traditional cultural elements are on display at the 13th China (Yiwu) Cultural Products Trade Fair in Yiwu, Zhejiang province from April 27 to April 30. [Photo by Lyu Bin/zjol.com.cn]

The curtain fell on the 13th China (Yiwu) Cultural Products Trade Fair (CCPF) on April 30 in Yiwu, the famous commodity distribution hub in East China's Zhejiang province.

This year, the fair remained on its path toward transformation, a more extensive implementation of "culture plus" into various fields, and a more harmonious integration of culture, tourism, innovation, technology, sports and finance.

The exhibition fair covered an area of 60,000 square meters and featured 3,376 standard booths. A total of 1,325 enterprises from 45 countries and regions including Russia, France and Australia, as well as 28 provinces and municipalities in China, attended the event.

"Culture + creativity" and "culture + technology" were the fair's main themes. Combining cultural resources with creativity, the internet, new media and advanced technology, the cultural industry is transforming into a sector boasting diversity, modernity and high technology.

In recent years, CCPF has completed the transformation from a mere exhibition to a full-blown trade fair. Due to Yiwu's special status as the world's largest wholesale market for small consumer goods, the trade fair is able to effectively connect small and medium-sized manufacturing enterprises with upstream industries such as animation, film and television. This change marks a significant step forward in its journey to become a comprehensive platform.

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Foreign expats practice playing African drums at the 13th CCPF in Yiwu, Zhejiang province. [Photo/zjol.com.cn]

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Colorful bamboo bags enjoy popularity among visitors at the 13th CCPF in Yiwu, Zhejiang province on April 27-30. [Photo/zjol.com.cn]