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Zhejiang's characteristic town awarded national 4A tourist attraction status

ezhejiang.gov.cn| Updated: May 30, 2018 L M S

Yuhuang Shannan Fund Town, China's first commercial investment management park, has been listed among other national 4A tourist attractions, the town’s management committee announced May 24.

In Hangzhou, the capital of Zhejiang province, Yuhuang Shannan is the first characteristic town to have won the honor.

The concept of characteristic towns was initiated by Zhejiang province. According to authorities, a characteristic town is neither an industrial zone nor a town defined administratively. Established under the principles of innovation, coordination, and both common and individual development, the town is a platform with industry-specific orientation, cultural connotations, tourism features and community functions.

Over 5 square kilometers, Yuhuang Shannan Fund Town is located at the core of the remains of the historical Southern Song Dynasty Imperial Palace. The town boasts natural resources, a profound culture and unique architecture.

Approved in August 2017 as one of Zhejiang's first characteristic towns, Yuhuang Shannan highlights the integration of finance and tourism while giving full play to natural landscapes and time-honored culture, and supporting the development of the fund services industry.

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A view of Yuhuang Shannan Fund Town in Hangzhou, Zhejiang province. [Photo/zjol.com.cn]