Visitors and traders admire the exhibits at the fourth China (Ningbo) Cultural Industry Fair in Ningbo, East China's Zhejiang province on April 12. [Photo/zj.zjol.com] 

The fourth China (Ningbo) Cultural Industry Fair was held in Ningbo, East China's Zhejiang province from April 12 to 14, attracting more than 337,000 visitors and facilitating transactions totaling 612 million yuan ($91.36 million), up 11 percent from last year's expo.

In addition, 20 projects worth around 9.8 billion yuan were inked during the fair.

Covering an area of 40,000 square meters, the fair saw the participation of more than 1,200 companies and 40,000 traders from 17 countries and regions across the world. Among them, over 350 companies and 30 percent of traders were from overseas.

Famous domestic museums such as the Palace Museum also attended with their characteristic exhibits. 

In addition to the exhibition, there were also a series of forums for discussing film culture, digital industries and cultural trade, as well as an award ceremony for a design competition.

Visitors and traders admire some traditional Chinese clothing being exhibited at the fair. [Photo/zj.zjol.com]