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Festival promoting African products kicks off

ezhejiang.gov.cn| Updated: April 27, 2022 L M S

According to the National Ministry of Commerce, East Chinas Zhejiang Province will hold the fourth "Shuangpin online shopping festival and African goods online shopping festival" from April 28 to May 12.

The "African goods online shopping festival", which will take place in the form of livestreaming, will feature products from 23 African countries such as coffee from Ethiopia, chili sauce from Rwanda and black tea from Kenya.

Authorities in Zhejiang will also get Alibaba, Lifease and other e-commerce platform enterprises to participate in this online shopping festival so as to expand the scale of online consumption. The festival will promote common prosperity and boost the sales of agricultural products.

The Shuangpin Online Shopping Festival has been held for three consecutive years since 2019.