Officials launch the third Yangtze River Delta (Haining) camping lifestyle and outdoor equipment import and export expo on June 14. [Photo provided to chinadaily.com.cn]

The third Yangtze River Delta (Haining) camping lifestyle and outdoor equipment import and export expo kicked off in Haining, Zhejiang province, on June 14, aiming to propel the growth of the local outdoor and camping sector while fostering a burgeoning culture and tourism epicenter.

With over 600 attendees, including industry leaders, domestic and international outdoor equipment companies, and camping enthusiasts, the five-day extravaganza featured a diverse array of activities. From an RV lifestyle party to enchanting magic shows, themed musicals, and more than 50 interactive co-creation experiences, the event sought to vividly exemplify the allure of contemporary summer camping.

Xu Honglian, Haining's deputy Party secretary, highlighted the surging popularity of camping as a lifestyle trend, emphasizing its resonance with evolving societal attitudes. Liu Haifeng, president of the camping branch of the China Tourist Attractions Association, lauded the expo as a valuable blueprint for cities looking to enhance their outdoor industries, underscoring its significance in shaping the future of recreational tourism.

Participants discuss camping development at a forum during the expo. [Photo provided to chinadaily.com.cn]