The 2025 World Brand Moganshan Conference was held in Deqing county, Huzhou, on May 9.

The event spotlighted Zhejiang province's decade-long campaign to establish itself as a powerhouse of high-quality manufacturing under the "Zhejiang Made" brand.

A central highlight of the conference was the "10 years of Defined Quality" showcase, celebrating the growth of the province's signature public label, the "Defined Quality" logo.

Since its launch 10 years ago, the initiative has certified 5,328 enterprises and issued 7,268 official Zhejiang Made certificates.

Zhejiang has developed 3,923 proprietary industrial benchmarks and introduced 30 strategic guidelines covering emerging sectors such as digital security and photovoltaic energy. This all-industry-chain approach ensures the province's products meet and exceed global expectations.

To guarantee quality, Zhejiang has established a dual-track certification system that combines market-based evaluations with enterprise self-declaration. It has also launched the "Zhejiang Made International Certification Alliance", bringing in top-tier certifiers from Switzerland, Germany, and beyond.

To date, 649 international certifications have been issued under the brand, reaching 46 countries and regions and supporting nearly $150 billion in exports.