Huzhou furniture makers carve out niche in global market
In the bustling factory operated by manufacturer Zhejiang Hutong Ergonomic Technology Company — based in Huzhou, Zhejiang province — workers are busy preparing a shipment of innovative children's study desks and chairs for export to Japan.
Many of Huzhou's furniture companies are targeting specialized sectors to create products with unique competitive advantages, in order to expand their markets.
According to Huzhou Customs, the city's furniture and parts exports reached 9.4 billion yuan ($1.31 billion) from January to April, representing a 4.2 percent year-on-year increase.
An ad shows stylish children's study furniture from Huzhou. [Photo/Tide News]
Zhejiang Hutong Ergonomic Technology Company is leading the way in this endeavor, by focusing on children's study furniture. The company's DW120B desk, made from eco-friendly materials, features innovative storage solutions and magnetic metal panels for easy organization.
Additionally, the company has introduced advanced technologies and design teams to meet rising demand, resulting in over 10 popular products in regions like Japan, Europe, and Southeast Asia.
With support from favorable policies and efficient customs processes, its exports surged by 268 percent in the first five months of the year.
Efficient customs processes are crucial for enhancing international competitiveness. Huzhou Customs supports this growth by offering streamlined services with the aid of modern technologies, ensuring that Huzhou's furniture products can continue to thrive on the global stage.