An ancient-style fair attracts crowds at Zhuji of Shaoxing, Zhejiang province, on July 12. [Photo/Tide News]

An immersive ancient-style fair came to life at the Xi Shi Gu Li Scenic Area in Zhuji, a county-level city in Shaoxing, Zhejiang province.

Co-hosted by Jiyang subdistrict and the Zhuji Cultural Tourism Group, the event blended cultural experiences with common prosperity initiatives, boosting the summer night economy.

Over 70 stalls lined the pathways, with the cultural and creative zone featuring fans and bookmarks inspired by the story of Xi Shi. Traditional games like blindfolded drumming drew cheers, offering visitors a mix of sightseeing, entertainment, shopping, and immersion.

Costumed performers in elaborate period costumes guided visitors through interactive storylines. Participants followed clues provided by the performers, earning gifts and laughter as they went along.

The event also highlighted local specialties. The newly opened Common Prosperity Workshop Flagship Store showcased regional products such as Tongshan liquor, dragon fruit, peach-shaped plums, and bamboo crafts.

Organizers implemented an online pre-order system that attracted over 10,000 customers. Sales at the flagship store and related stalls exceeded 200,000 yuan ($27,860) on opening day.

According to a Zhuji official, the city is exploring an integrated development model. The flagship store connects urban consumers with village producers through neighborhood networks, supported by ten common prosperity workshop flagship stores operating under a "one store, one specialty" model. This approach aims to create a self-sustaining local economy.