Kazakhstan locals experience graphic printing. [Photo/cnnb.com.cn]

The China (Ningbo) International Consumer Goods Exhibition and the International Home Appliances & Electronics Expo began Aug 7 in Almaty, Kazakhstan, marking a vibrant exchange between the Maritime Silk Road and Central Asia. 

The event featured 62 Ningbo enterprises displaying over 1,200 products, which formed a visual and thematic blend of Ningbo's architectural motifs and Kazakhstani traditional elements — tableware adorned with tulip motifs, Silk Road-themed gifts, and creative items inspired by Tianyi Pavilion, Asia's oldest private library.

"These aren't just goods — they carry Silk Road stories," said a member of the Mazhilis of Kazakhstan, emphasizing the warmth behind cultural exchange. A highlight was the "Twin Cities Stamp" zone, where visitors pressed red ink stamps of tulips and pandas onto scrolls. 

Among the most captivating scrolls were graphic stamp artworks combining Kazakh eagles and yurts with Ningbo's Tianyi Pavilion and traditional totems. "Stamping friendship is warmer than signing contracts," said Sanat Zholdykhan, chairman of QazInnovations.

Among the exhibitors, Liu Jiayan of Ningbo Jingzi Co Ltd wore a qipao to represent Chinese culture. Her attire earned her a spontaneous role as a cultural ambassador. "When guests asked about Ningbo's ancient philosopher Wang Yangming, I realized trade is also about storytelling," she shared.