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A tourism promotion activity for Shaoxing is held in Hangzhou on July 18. [Photo/Huang Xiao for Zhejiang Daily]

The "Famous City Shaoxing, Embracing the Asian Games" cultural tourism event was launched on Hangzhou's metro lines, July 18.

During the launch ceremony, eight internet influencers received appointments as ambassadors to promote Shaoxing's cultural tourism. The event featured a cultural tourism market, where visitors could enjoy Shaoxing cuisine and buy local souvenirs.

Shaoxing also unveiled the "Shaoxing Cultural Tourism Special Train" on Hangzhou's metro lines.

The special train showcased the city's iconic figures to promote the city's image and tourist attractions. Covering Hangzhou Metro Lines 2, 5, and 9, this special train connects bustling business districts, densely populated areas, administrative landmarks, cultural and tourism resources, and Asian Games hotspots.

"As the Hangzhou Asian Games draw nearer, Shaoxing, as the co-host city with the most Asian Games events, bears the responsibility of showcasing China's uniqueness, Zhejiang's charm, and Shaoxing's splendor to the world," stated an official with the Shaoxing bureau of tourism, culture, radio, television and sports.

Shaoxing will also launch 10 premium tourist routes and hold 10 thematic activities, including the 21st Yueju Opera Exhibition to welcome the Asian Games.