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The 2023 China International Yellow Rice Wine Industry Expo opens in Dongpu town, Shaoxing, on Nov 8. [Photo/Zhejiang Daily]

The 2023 China International Yellow Rice Wine Industry Expo, alongside the 29th Shaoxing Yellow Rice Wine Festival, commenced in Dongpu town, Shaoxing, on Nov 8.

The event aims to showcase the cultural essence and spiritual core of the Chinese national liquor. Through an innovative exhibition format characterized by openness and immersion in Dongpu town, the expo and festival endeavor to create a grand industry event that integrates liquor and tourism while promoting interaction with the public.

The expo and festival this year are divided into various sections, including the National Classic Yellow Rice Wine Exhibition Area, National Yellow Rice Wine Featured Regional Exhibition Area, Shaoxing Yellow Rice Wine Landmark Enterprise Exhibition Area, and Yellow Rice Wine Technological Achievement Exhibition Area.

Several activities will be held during the event, including the 2023 China (Shaoxing) Yellow Rice Wine Development Conference, "Chinese National Brewing - Night of Shaoxing Wine" Global Shaoxing Yellow Rice Wine Promotion, and more. These activities will integrate the unique characteristics of Yellow Rice Wine culture, resulting in a grand and festive celebration for the public.