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A research project by China Shaoxing Yellow Rice Wine securing the China Patent Excellence Award, promises a breakthrough: the potential to enjoy alcohol without the usual hangover or headache.

This achievement aligns with Shaoxing's efforts to revitalize the yellow rice wine industry, part of its "Four Major Actions" for reform and growth.

The Yellow Rice Wine Group's adoption of equity incentive plans for management and key staff has spurred enthusiasm and productivity.

Shaoxing's cultural promotion strategies, including "Traveling with Wine" and Yellow Rice Wine Festivals, have significantly boosted the brand influence of Shaoxing yellow rice wine.

With Shaoxing accounting for 30 percent of China's yellow rice wine market in 2022, the city aims for a 50 percent market share by 2027, with an annual sales revenue target of 100 billion yuan ($13.89 billion).

This vision includes establishing two to three leading enterprises in the yellow rice wine industry chain, cementing Shaoxing's status as the primary production hub and cultural leader in yellow rice wine.

Shaoxing remains committed to reform, competitiveness enhancement, innovation, digital integration, and cultural preservation to ensure the continued growth of its yellow rice wine industry and the global spread of its rich cultural heritage.