|

As Chinese New Year approaches, Shaoxing in East China's Zhejiang province invites visitors to celebrate the festival in the local style.

The streets of Keqiao district come alive with the aroma of freshly made glutinous rice cakes, adding a festive charm to the wintry countryside.

In a bustling workshop, Wang Jiade, a local rice cake maker, quickly presses freshly made rice flour into the machine to produce perfectly shaped rice cakes.

Using premium rice and natural mountain spring water, his cakes have become a favorite among city dwellers, many of whom drive long distances to savor its authentic taste.

Locals make glutinous rice cakes in Keqiao district, Shaoxing. [Photo/Tide News]

On Jan 22, the 2025 "Blessings: Celebrate Chinese New Year in Shaoxing" event was launched at Shaoxing City Square. This year's festivities feature lantern displays, drone shows, folk markets, and traditional attire parades, bringing new energy to ancient traditions.

Performers parade in traditional attire. [Photo/Tide News]

In Shangyu district, the Shangyu Museum is hosting an interactive and engaging series of Spring Festival activities from Jan 29 to Feb 4.

On Jan 31, families can join a lantern-making workshop to craft their own festive lights. On Feb 2, the museum will offer a simulated archaeological dig with cultural artifact blind boxes, inviting children and parents to uncover hidden treasures while exploring Shangyu's rich heritage.

A staff member of Shangyu Museum dresses as Monkey King and entertains children. [Photo/Tide News]