|

As Spring Festival approaches, Keqiao district in Shaoxing, Zhejiang province, is buzzing with activity in sectors ranging from pet care and beauty services to dining and tourism.

The vibrant pre-holiday economy reflects the growing enthusiasm of consumers and the proactive efforts of local businesses.

A Bichon Frise is carefully groomed. [Photo/Tide News]

Pet care services have seen a significant increase in demand, with grooming, bathing, and boarding facilities fully booked. Many pet owners preparing for family gatherings or travel have made early arrangements to ensure their furry companions are cared for.

Boarding facilities are reporting bookings close to capacity, while in-home pet care services are also growing in popularity.

Beauty salons and clinics are thriving as residents look to ring in the Chinese New Year with a fresh look. Hairdressers have extended their opening hours to meet a 50 percent increase in demand, while nail salons are offering festive Spring Festival-themed designs.

Medical beauty clinics are reporting a surge in appointments for treatments such as skin rejuvenation, with many clients booking well in advance.

Dining and hospitality businesses are also flourishing. Restaurants offering traditional reunion dinners have been taking bookings for months, with private dining rooms being snapped up quickly and remaining seats filling up fast.

The growing trend of celebrating the holiday through travel has further boosted tourism, with local hotels and homestays reporting full bookings for the peak holiday period.